ATW is now a trademark

Acupuncture That Works (ATW) is now officially registered as a trademark!

Almost nine years since ATW began, we are proud to have reached this point.

What does this mean?

Registering Acupuncture That Works as a trademark means our brand now has legal protection.

We can initiate legal proceedings against anybody that uses our brand name or logo without permission.

It also makes sure that our clients can safely and confidently recognise and identify that a product or service is legitimately being provided by us.

How long did it take?

The entire process took six months from start to finish with the help of trademark specialist lawyers at Brandsmiths.

The team there helped to ensure we had everything we needed in order to quickly and successfully register Acupuncture That Works.

 What did ATW have to do to satisfy the criteria?

There were several criteria that had to be met for Acupuncture That Works to be certified.

That list included:

  • It must be distinctive
  • It can be a single word, logo, picture or a mixture of any of those elements
  • It must not be descriptive, deceptive or be a common surname or geographical location
  • It must not be able to be confused with previously registered marks
  • It cannot be a solely national flag or an owned coat of arms
  • It can be a three-dimensional shape

Thankfully, with the hard work and support of the team at Brandsmiths, we were able to satisfy each of these to guarantee a smooth registration process.

 Why is it important to ATW?

There is more than one reason, but principally we wanted Acupuncture That Works to be registered as a trademark to protect it.

We now have the security necessary to prevent somebody from using our brand falsely, safeguarding us as a business and providing reassurance to our clients.

 What are the potential benefits to the business as a result?

As mentioned above, the most significant benefit in registering Acupuncture That Works as a trademark is to protect the brand.

In 2020, the business celebrates the ninth anniversary since it was formed – a milestone reached due to the commitment and dedication of the people working there.

Our brand says everything about us; it is what we mean to our customers, what they tell their friends, family and colleagues and above all, our reputation.

Naturally, we want to preserve it and that’s why we have taken this step.

We are also excited at the opportunities it presents to grow both nationally and internationally.

As we expand, the fact ATW is a trademark will be an asset that helps us to develop intrinsic value while demonstrating to clients and the wider public they can place trust and confidence in us and what we offer.

A look back at 2019

As 2019 draws to a close, we wanted to reflect on our highlights from the past 12 months at Acupuncture That Works.

Without doubt, we started the year on a high by winning the Global Health & Pharma UK award for Acupuncture Clinic of the Year.

It was a huge achievement for the team and, importantly, well-deserved recognition for alternative medicine.

2019 has seen some changes to the team, as we welcomed Amanda as our fully-qualified massage therapist. 

In March our team expanded further with Nadine, who arrived as a newly qualified Acupuncturist with a 1st class honours degree in Acupuncture. 

And, finally, Sharron has come on board as our new reflexology practitioner. Sharron is qualified to level 5 in reflexology and also practices reiki. 

In terms of results, the team at Acupuncture That Works have celebrated many triumphs throughout the year.

That success started with an impressive total of seven fertility patients becoming pregnant; one of them expecting twins, when they added in acupuncture to their journey. 

We have also used acupuncture throughout this year for a range of ailments, the most common being shoulder, back and neck pain. Additionally, we saw people for stress, anxiety, hot flushes and ADHD as people want acupuncture to be part of their approach to balanced living.

The whole team has a tireless focus on improving the quality of life for all our patients, and it has been encouraging to have patients come back frequently and achieve so many great results.

Our founder, Emma Guy, was interviewed by ITV Granada about Race Across America 2019. As a cancer survivor, she believes it is time to ‘start to look at prevention’ and set a target of raising £125,000 to assist with work and research on preventing breast cancer.

We pledged to contribute one per cent towards the total, and are happy to announce we did exactly that.

Emma, although already practising at level Reiki 2, had always wanted to become a Reiki Master. In October she was given this honour and has seen some great improvements in her sessions. 

We celebrated our eighth birthday during 2019 too. Although it may seem like only yesterday since our doors opened, we have grown at an exponential rate and now offer far more than Acupuncture. Our holistic therapies now include Reflexology and Reiki, physiotherapy, massage, Tuina and Hopi Ear Candling.

As attention turns to a New Year, we’re excited about the future and optimistic we can enjoy many more years of success and growth.

Our undoubted highlight in 2019, on which the whole team agrees, was resident Acupuncturist Cath welcoming daughter Tamsin into the world – we’ve all enjoyed lots of cuddles with her!

We wish Cath well for the remainder of her maternity leave and can’t wait for her to return in 2020.

As we prepare to enter a new decade, we’d like to thank all our patients, friends, family and – of course – the team at Acupuncture That Works.